Market Entry (Support)
A proper strategy is essential when considering entering a market—whether it be completely new (greenfield) or already established (brownfield). This strategy is formed not only by general criteria—such as the number of market-contesters and potential revenue—but takes locally and situationally unique factors into consideration. This is especially true for many less-developed foreign localities. In such cases, the stability of the political regime is not the only concern; we also want to be aware of how exact pressure groups touch upon your intended business operations in the designated area and how these will react to your appearance on the scene need to be considered.